BMW announces a special sports edition of the 2013/2014 Lifestyle catalogue introducing a wide range of new sporty lifestyle products. Impressing with superior functionality, high-tech appeal and innovative design, the products perfectly fit BMW’s premium approach.
To underline the commitment to the latest developments in the sports and fitness industry, BMW partners with well-known brands like Nike, Puma, Ogio, Adidas, Greg Norman, Zero Restriction and Henri Lloyd.
BMW Athletics Collection
As a part of the BMW Sport Collections, the BMW Athletics Collection features sportswear that is characterized by the use of innovative materials and maximum functionality.
The BMW Athletics Collection includes a seamless and Hooded Ladies’ Sweat Shirt with a pouch pocket and reflective elements ($119). The matching Ladies’ Running Pants in a fashionable ¾ length are made of innovative materials that help to regulate body-temperature while running ($45). The lightweight, non-slip Sport Sunglasses are perfect for eye protection from UVA and UVB radiation – even in strong sunlight ($90). The collection also includes the BMW Athletics Sneakers Repli Cat 3 LTD by Puma which offer an integrated damping system. The BMW Logo is placed on the heel while you can find the Puma Logo on the toecap and the shoe soles ($89).
BMW Bike Lifestyle
The stylish and lightweight (29.1 lbs) BMW Cruise Bike is ideal for a long ride along the beach or a trip into town. With its ergonomically shaped aluminum frame and smooth-welded seams, the Cruise Bike provides an optimal balance of stability and agility. Additionally, it features an adjustable fork and a precise Shimano Alivio 27-speed derailleur system. It’s available with a 16”, 18”, 20” and 24” frame size ($990). Those who enjoy riding with speed will appreciate the BMW M Bike Carbon Racer. As the name suggests, a kinship with the models from the M family is undeniable, proven by its iconic brand design and racing qualities. The full-carbon frame only weighs 16.3 lbs and is available in 21”, 22” and 24” ($2,799). The new BMW Bike collection also features the BMW Touring Bike 2013 ($1,736).
BMW Motorsport Collection
As the legacy of BMW is marked by the continuation of its Motorsport success, this collection has everything fans crave.
A perfect example of this sporty collection is the Men's DTM Team Polo Shirt. An attractive dark blue shirt features red and white stripes along the sides as well as the BMW and Puma logos at chest level ($62). The “I’M FAN” Motorsport T-shirt is perfect for both male and female brand enthusiasts, and features the M logo on the chest ($30). Additionally, the BMW Motorsport NYTER Unisex Sneakers are available for men and women as well. The breathable, white leather Puma shoes with red and blue stripes are ideal for summer ($140). A master of the quick change is the Motorsport Travel Bag which doubles as a backpack or a sports bag. It features a telescopic handle and easy-glide-in-line wheels ($160). Comfortable and sheltered outdoor sleeping is made possible with the robust two-person Motorsport Tent. Its lightweight and flexible fiberglass frame can be pitched in two minutes ($169).
BMW Yachtsport Collection
Sheer sailing pleasure is achieved with the BMW Yachtsport Collection. Produced in conjunction with Henri Lloyd, the collection represents a commitment to comfort and functionality down to the smallest detail.
The pinnacle of this collection is the Unisex Functional Yachting Jacket. In contrast to the white outer shell, the jacket offers a hood in neon yellow with side viewing panels and storm-proof adjuster. Two-way zips and high-tech materials make it water-resistant while the integrated fleece jacket offers warmth and comfort ($350). Another piece of the collection is the Men’s Yachting Fleece Sweater in grey mélange. The fabric ensures optimal temperature control and adapts to the body’s shape perfectly ($139).