The BMW Museum showcases the history of the BMW company, its brand and its products in an innovative and fascinating presentation format. Displayed over 5,000 square metres of exhibition space are around 125 of the brand’s most precious and appealing cars, motorcycles and engines.
The BMW Museum sees itself as a “traffic complex”. Visitors are guided along a route extending some 1,000 metres, passing buildings, rooms and plazas. The exhibition is theme-based rather than chronologically structured, allowing the highlighting of developments through various areas such as design, engines and motor sport.
The BMW Museum was opened in 1973 as one of the first brand museums; in 2008 it was redesigned and extended. In conjunction with the BMW production plant and BMW Welt, it constitutes the “brand experience” in Munich. This is where the company’s past, present and future come together.